This article supports my recent presentation at PDX WordPress Meetup titled “Organizing Your WordPress Site.”
Please note that I’ve included articles from ClarkWP Magazine, the student run and managed site for my Clark College WordPress classes, as reference material throughout this article.
Before beginning to structure and organize, or reorganize, your WordPress site, there are some WordPress terms you need to know.
SportsBusiness Journal has one. So does eSchool Media Marketing, GeneaBloggers Genealogy Blog, SheKnows Magazines, and REALTOR® Magazine. Not only do they have one, they redo it every year. What could these very diverse companies have in common? An editorial calendar.
An editorial calendar is critical for the online publisher and web worker today. In traditional media, an editorial calendar was the year planned out in advance on editorial topics, articles, themes, article series, and events. Today, the editorial calendar goes even further covering social media, marketing, advertising, and virtual and direct social interaction. Whether for the individual blogger or a company, an editorial calendar sets goals and deadlines to keep you on track.
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Learning from Lorelle 