Tag Archives: blog planning

Blog Writing: Imagine You’ve Been Blogging for the Past Five Years

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Can’t think of anything to blog about?

When choosing your blog topics, realize you could be blogging about this topic for years, coming up with new ideas all the time, sometimes daily.

Two photographs of a cat looking out the window of a house, from Band of Cats site.I recently found Band of Cats, a site by an owner of 4 cats, stuffed with funny cat pictures of their own cats plus any other cats, and cat stories, they can find on the web. The first post was July 27, 2007.

While Band of Cats doesn’t publish daily, though they did through most of 2008, they continue to update their site with cat art, cat pictures of the month, holiday cat pictures and items, cat products, and more. While they publish irregularly now, that’s still a huge commitment to the subject of cats.

Think about your own subject matter and imagine you’ve been blogging about it since July 2007 (or pick another date). What would your blog have covered during the past five years?

Usually, we have to project into the future what topics we would blog about. Why not take this backwards and imagine what you would have blogged about if you had been blogging about something for the past five years.

Creating a Blogging, Social Media, and Editorial Calendar and Schedule

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Nothing to blog about on picture of desert sandsSportsBusiness Journal has one. So does eSchool Media Marketing, GeneaBloggers Genealogy Blog, SheKnows Magazines, and REALTOR® Magazine. Not only do they have one, they redo it every year. What could these very diverse companies have in common? An editorial calendar.

An editorial calendar is critical for the online publisher and web worker today. In traditional media, an editorial calendar was the year planned out in advance on editorial topics, articles, themes, article series, and events. Today, the editorial calendar goes even further covering social media, marketing, advertising, and virtual and direct social interaction. Whether for the individual blogger or a company, an editorial calendar sets goals and deadlines to keep you on track.
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