Technical Writing and Writing for the Web

The following are the workshop notes for a presentation I gave recently to Portland Community College’s Technical Writing class. The topic was on web writing and writing for the web.

The main topics I covered in the workshop included:

  • Web platforms
    • Web publishing
    • Online personas
  • Writing for the Web
    • Web writing structure and format
    • Myths and Facts
  • Search Engine Optimization (SEO)
    • Demographics
    • Writing for your audience

Terminology

The following are terms and jargon used in blogging and social media.

  • Blogging: Publishing on the web through websites (blogs) and social media. Facebooking and Twitter are blogging, specifically microblogging.
  • Photoblogging: Publishing photography and words on the web through websites and social media.
  • Vlogging: Publishing video on the web.
  • Podcasting: Publishing scheduled and syndicated multimedia content on the web.
  • Social Media: Online marketing and community building.
  • SEO: (Search Engine Optimization) The process of making a site search engine friendly through code and content. Modern term for developing a site for search engine attention and distribution, aka marketing.
  • Web Publishing: Publishing on the web, sharing multimedia content in the virtual community.
  • Syndication: The distribution of content on the web through feeds.
  • Blog: A blog is a website with content displayed in reverse chronological order.

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