Technical Writing and Writing for the Web

The following are the workshop notes for a presentation I gave recently to Portland Community College’s Technical Writing class. The topic was on web writing and writing for the web.

The main topics I covered in the workshop included:

  • Web platforms
    • Web publishing
    • Online personas
  • Writing for the Web
    • Web writing structure and format
    • Myths and Facts
  • Search Engine Optimization (SEO)
    • Demographics
    • Writing for your audience

Terminology

The following are terms and jargon used in blogging and social media.

  • Blogging: Publishing on the web through websites (blogs) and social media. Facebooking and Twitter are blogging, specifically microblogging.
  • Photoblogging: Publishing photography and words on the web through websites and social media.
  • Vlogging: Publishing video on the web.
  • Podcasting: Publishing scheduled and syndicated multimedia content on the web.
  • Social Media: Online marketing and community building.
  • SEO: (Search Engine Optimization) The process of making a site search engine friendly through code and content. Modern term for developing a site for search engine attention and distribution, aka marketing.
  • Web Publishing: Publishing on the web, sharing multimedia content in the virtual community.
  • Syndication: The distribution of content on the web through feeds.
  • Blog: A blog is a website with content displayed in reverse chronological order.

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Clark College WordPress Class Featured in The Columbian

Aside

We’re famous! Jacques did an amazing article for us in The Columbian on Saturday in “Blogging pioneer blazes trail for WordPress at Clark College.”

Get your copies online and off. It’s snowing here so I’m not sure I can get off my mountain and across the river, so if someone can get me a couple extra copies, I’d really appreciate it. Get a bunch to send friends and family and put in your scrapbook! Congrats to all!!