Most business owners don’t consider the importance of color when thinking about promoting their business. They just want the colors to match their business cards or logo.

When it comes to choosing colors for your website, it can be as easy as planning the colors to paint the rooms in your house. It begins with some color theory, then pull out your old color wheel and give it a spin. Right?

Well, it would if colors on the web were that easy.

In order to understand how colors work in web design, you need to know some important concepts.

• Web colors have three naming conventions.
• Web safe colors are colors that will work across the most common machines and access devices for web viewing and usage.
• Web accessibility influences colors based upon readability with tests for contrast and emotional response.
• Colors stimulate emotional and reactive responses, making it critical to understand the theory and psychology of color choices.

I’ve put together this summary of resources to support these and included many online free tools, color charts, color wheels, and more to help you learn more about how web colors work and how to choose colors for your web design or WordPress Theme.
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