Web Statistics and Analytics Glossary

Web Analytics WordleThe following is a general glossary of terms associated with web statistics and web analytics.

Affiliates/Affiliate Marketing: Advertising and promotional marketing where the webmaster offers advertisements or endorsements for a commission based upon traffic and traffic conversions (click-throughs).

Bounce Rate: The percentage of visitors visiting a single page on the site. This is a comparative measurement of how many visitors enter and exit a web page without visiting other pages on the site. The Bounce Rate is often viewed as a percentage such as the total number of visitors that arrived and left from only that page compared to the total number of visitors to that web page (not the entire site visitors count). Confused with the exit rate, the Bounce Rate is often reported as a measurement of the time a visitor spends on the page, known as the Page Duration or Time on Page.

Clicks: Clicks are actions by the user of clicking a link or object on the web page to interact with it. Clicks are also the term used by some statistics programs such as WordPress.com Stats to indicate a click on a link to an external web page.

Click Analytics: A form of segmentation and analytics, it is the study of a site’s performance based upon the number of clicks, what is clicked, and the path a visitor takes through various clicks or pageviews.
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What is the Difference Between a Website and a Blog

Colorful text says blog versus website.We live in a world of ever changing terms and jargon. Let’s see if this will add to the confusion or clear things up when it comes to what to call a blog and what to call a website.

A website, or site, is a collection of web pages.

A site is designated by its domain name, the part of the address or URL that defines the site such as WordPress.com, WordPress.org, or lorelle.wordpress.com.

A web page is any page on the web, usually found within a website.

A web page address is an extension of the domain name that points to the web page location on the site, such as example.com/article-title or example.com/2014/03/21/article-title/.

A blog is a site with content displayed in reverse chronological order.

These are the facts. A site can be a blog and a blog is a site.

However, there are the myths that we have to deal with. Continue reading