Web Writing: The Editorial Article

Editorial writing consists of writing and publishing an article that takes a stance on a topic. The position must be supported with documentation, reference material, and quotes.

Editorial writing for the web is based upon the fundamentals of traditional editorial writing, similar to op-eds but slightly different, modified by the needs of the web reading audience.

An op-ed piece is an opinion. It is distinguished from other articles in a magazine and newspaper as they may be well written but they do not represent the rules and guidelines required by journalists and reporters. The writers are typically not reports, nor educated in journalism.

An editorial article may be an opinion piece, but it is one that argues a specific point or perspective. On the web, an editorial article may be written by a reporter, journalist, professional writer, or anyone with a defensible opinion.

This article explores the specifics of editorial articles written and published on the web, specifically on blogs. It covers the basics of a web-based editorial article with tips, techniques, guidelines, and references. It is used by the students at Clark College in the web publishing courses taught by Lorelle VanFossen, and may be used by other educators. Continue reading

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