I talk about properly formed links or proper HTML anchor tags in all of my articles, workshops, and classes. Let me explain it in depth here for reference.
Links tie the web together, linking one site to another, one web page to another. They are critical to helping us find information and understand what is being written.
In “What You Must Know About Writing on the Web,” I describe a link dump:
Ugly is as ugly does. Don’t clutter up your site with ugly link dumps.
A link dump is when the blogger is lazy and just pastes the link into their post such as http://lorelleteaches.com/2012/10/14/what-you-must-know-about-writing-on-the-web/ instead of the properly formed What You Must Know About Writing on the Web.
Which is easier to read?
A properly formed link makes it not just easier to read the post, it is clean and presents professional looking content. It invites the reader to click.
To create a properly formed link, you may use the Visual Editor toolbar button called link or Hypertext Link, the proper name.