What You Must Know About Writing on the Web

1975.

While that number might mean different things to you, like your birthday, an anniversary, graduation year, part of a lottery number – to me it represents a quota.

Several years ago, a fan counted up all the articles I wrote every year and came up with an estimate of 1,975 articles published annually across multiple sites.

I was stunned. No, staggered. I now had a number. I didn’t know what to do with it. It freaked me out. That’s 164 articles a month. Thirty-eight articles a week. Five and a half a day. That’s a lot.

Don’t even ask to add up the word count. I couldn’t. Yet, the same person estimated that I wrote 2,370,000 words annually.

It took a long time for me to come to grips with that number. I worried when I became smarter with my time and dropped some of the online columns and magazines to concentrate on more influential sites. What if I couldn’t keep up with the numbers?

After a while I gave up and realized it was just a number. Like a random phone number or birth date. Another number not to worry about. Much.

Along the way to generating all those words every year for many years on end, I learned a few things worth sharing. Continue reading

WordPress Intro Summer: Themes, Interactivity, Social Media

Outcomes

  1. Basics of managing multiple authors and contributors (user permissions).
  2. WordPress Theme customization for changing header art, background colors, links, etc.
  3. WordPress Theme customization with customized template files and conditional tags.
  4. Interactivity within WordPress with comments, trackbacks, and pings.
  5. Social Media integration with WordPress.

Review

Review the following assignments:

  1. Introduction to WordPress Homework Class 4 – Introduction to WordPress Themes | Learning from Lorelle
  2. Homework: Introduction to WordPress Class 5 – Interactivity and WordPress | Learning from Lorelle
  3. Homework – Class 6 – WordPress Hybrid Themes and Widgets | Learning from Lorelle
  4. Introduction to WordPress Homework – Class 7 – Feeds, Subscriptions and Social Media Integration | Learning from Lorelle
  5. Introduction to WordPress Homework – Class 10 – Design, Template Files, Conditional Tags, Class Project | Learning from Lorelle
  6. Introduction to WordPress Homework – Class 12 – Video, Audio, and Podcasts | Learning from Lorelle
  7. Introduction to WordPress Homework – Class 13 – Theme Customization and Child Themes | Learning from Lorelle

Continue reading

Homework: Introduction to WordPress Class 5- Interactivity and WordPress

In Class 5 of Introduction to WordPress, we cover:

  • Introduction to how to comment on WordPress.
  • Overview of Comment Spam and introduction to Akismet WordPress Plugin.
  • How to monitor, manage, and edit comments in WordPress.
  • Introduction to creating a Comments Policy.
  • Introduction to security and privacy concerns within WordPress.

Homework Assignment

  • Profile updated and accurate, and display name set to be “human.”
  • Write a blog post about one of your fellow student’s blog posts to create a trackback.
  • Comment on blogs everywhere, especially fellow students. See if you can get them to come to your site and comment.
  • Add a Comments Policy to your Policies.

Continue reading

Publishing Responsibilities: I’m Responsible for What I Say

I am responsible for what I say. I am not responsible for what you understand.

This is going around the web and it’s a powerful statement:

I am responsible for what I say.
I am not responsible for what you understand.

It’s a simplified version of:

I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.
Robert McCloskey

Yet, it goes much further.

How does this relate to social media and web publishing?

US Air Force Web Posting Response Assessment

Air Force Web Posting Response Assessment v2

Source: Air Force Web Posting Response Assessment (PDF)

The Air Force Web Posting Response Assessment was created by the Air Force Public Affairs Agency’s Emerging Technology Division to create a flow chart path for responding to comments in social media and blogs. While designed for blogs and blog comments, it works across all social networks and online and off-line communications. It’s caught the attention of the social media industry as a solid strategy that businesses should consider when training their staff handling web communications and marketing and establishing clear communication guidelines.

The chart is divided into four areas: Discover, Evaluate, Respond, and Response Considerations. In reality, it covers three areas, Discovery, Evaluation, and Response, as Response Considerations are part of the evaluation.

In general, the chart explains comment responses:

  1. Before responding, consider the source of the response and their attitude and objectives.
  2. Decide how to respond based upon the attitude and objectives of the commenter.
  3. Write the response in consideration of tone, influence, timeliness, transparency, and sourcing (justification and evidence).
  4. Evaluate response and continued conversation, if any, for future considerations and actions.

Among the response options are to monitor only (let the comment stand but take no immediate action), respond with facts to fix the commenter’s falicies or support the original position, respond with a solution to rectify the situation and restore calm and reasonable perspectives, and to reinforce your position positively by “sharing success” and restating your story and mission.